As the end of January approaches, so does the end of 'Veganuary'. Launched in January 2014, 'Veganuary' encourages people to make a pledge at the start of the year and become vegan for the month. 'Veganuary' has become a New Year's resolution for many and on 30 December alone, an estimated 14,000 people signed up for 2019's pledge. With benefits to the environment, animal welfare and nutrition; vegan, vegetarian and reduced meat diets continue to increase in popularity.